SUCCEEDING ON SHOPMISSISSAUGA.COM ISSUE 1
Welcome to Succeeding on ShopMississauga.com!
In an ongoing effort to remind and inspire you to use the tools
available to you with your ShopMississauga.com program, starting today
I'll be sending you occasional reminders and ideas to help you use ShopMississauga.com efficiently, effectively and profitably.
In future editions, we'll look in detail at each of the powerful
tools on the site and how to make them work for you. Today's
introductory edition highlights the top 4 tools you should remember to
use and why.
Remember why you jumped aboard ShopMississauga.com - because it's
different from what you're used to. Instead of taking out an
advertisement, with static content, that you set and leave and hope for a
return, this is a tool that grows, changes and communicates with your
target customer according to the specific products and services you want
to promote and sell right now and all year.
And since it's a tool, not a static advertisement, it works best like any tool -
when you use it!
As many of you have already heard me say, you don't lose weight by
putting a treadmill in your basement; no matter how good the treadmill
is, you
have to run on it to get
results. But better than a treadmill, this tool works for you when
you're asleep, at work, on the road - any time your customer uses the
internet to search for what you offer. And it takes much less time than a
treadmill. Just a few minutes a week will have a tremendous impact.
So here are
The Top 4 Tools You Should Use on ShopMississauga.com
1) The Product Catalog
If you look at your traffic reports every week you'll see
that your product catalog is the biggest driver of traffic to your pages
- often directly from search engines, bypassing the rest of our site
and your profile. Yet most vendors haven't filled their store. Once a
week, or even every other week, add one or two products or services to
your catalog - and think search keywords! Each Marketplace Item is
really a page designed to capture a Google search by a prospective
customer.
2) Coupons
Often these rank as well as Marketplace Items in search
engine results. Coupons don't have to be deep discounts to cost you
money. Think of them as answers to the question "Where will I buy one of
those?" When someone asks that question of Google, you want to be
presented as the answer. The actual offer can be your regular price,
your special this month or this season, even a donation to your
business' favourite charity with each purchase. So don't promote 30% of
everything in the store - nobody is searching "everything in the store, Mississauga." Instead promote something like "Free K-Cup Rack with Keurig
Coffee Maker," because someone might search "Keurig Coffee Makers Mississauga," or even "K-Cups Mississauga."
3) News Items
Tell ShopMississauga.com visitors what's new in your business once a
week. Whether you congratulate the hockey team you sponsor, encourage
people to attend the charity fundraiser you're catering, give a tip that
shows your expertise in your field, announce your midnight madness sale
or promote a guest appearance at your store, prospective customers will
see it on our home page and it may influence their next purchase. And,
since it stays in your news history on your profile, it's more
web-real-estate for Google to find about you.
4) Reviews
Customers love reviews. And that means Google loves reviews! You
want attention from search engines and customers? Ask your happy
customers to give feedback and tell them where they can do it. You can
even include a link to your review page in your thank-you email to happy
new customers.
Remember that just like the rent you pay for your store space,
your investment in ShopMississauga.com works best when you put something
on the shelf and invite people in to look at it.
If you would like a refresher on how to use the tools, please let me
know - I'm happy to come in and show you and see if we can inspire you
to use the tools. Contact me any time.
Andrew
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