Videography is one of the most overlooked investments in a couple's wedding. Statistically, prior to their weddings, barely 50% of the brides listed videography as a Top 10 item. However, after the weddings the emphasis changed dramatically. A whopping 79% of the brides placed videography among their Top 10 items for wedding planning.

I would bet that a follow-up survey, checking with brides a year or more after their weddings, would show the percentages climbing even higher. Here’s why: Your video (and your photographs), unlike the contributions of other vendors, are the “to have and to hold” parts of your wedding celebration. They endure — long after the bouquets have withered, the top of the cake has been taken out of the freezer and shared at an anniversary dinner, and you have forgotten whether the Mikasa platter was a gift from Aunt Sally or Cousin George.

Only the video brings back the voices, the laughter, and the music – capturing not just how everyone looked, but how they were. It preserves moments to be relived and to be shared with people who weren’t present (or weren’t even born).

As time goes by, brides realize that their video was an investment. When they were looking for a caterer or a florist, they were shopping for an occasion. When they were choosing a videographer, they were indeed arranging to buy something that would last as long as their wedding rings.